Academic Programs

Course Code

Course Title

Cr. Hr

Quarter 1: Digital Foundations

DM 111

Marketing Principles & Consumer Psychology

3

DM 120

Digital Marketing Fundamentals

3

DM 111

Web Analytics & Metrics

3

Total

9

Course Code

Course Title

Cr. Hr

Quarter 2: Core Channels

DM 211

Advanced SEO & Local Search

3

DM 220

Social Media Strategy & Community Management

3

DM 230

Content Marketing & Storytelling

3

Total

9

Course Code

Course Title

Cr. Hr

Quarter 3: Performance & Optimization

DM 300

PPC Advertising (Google/Meta)

3

DM 310

Email Marketing & Automation

3

DM 320

Conversion Rate Optimization

3

Total

9

Course Code

Course Title

Cr. Hr

Quarter 4: Strategy & Capstone

DM 400

Digital Strategy & Budget Planning

3

DM 410

Brand Management & Influencer Collabs

3

DM 430

Capstone: Live Brand Campaign

3

Total

9