Academic Programs

Introduction

Specialization within marketing management provides a complete knowledge to tap all areas necessary for the development of marketing and sales management. Participants opting for this specialization will gain firsthand experience within the areas of customer relationship management, retailing and merchandizing, digital marketing, advertising and sales promotions, sales force management, international marketing, and services marketing. Additionally, participants will gain expertise within the domain of conducting extensive marketing research programs.

Admission Criteria

The Bachelor of Professional Studies (BPS) is a four years degree program that focusses on offering fundamental concepts followed by highly specialized and hands-on skills required by the real corporate world. The program is tailored around the specialized areas of professional domains comprising of human resources, marketing, supply chain, banking & finance and project management, education management, alongside offering information and communication technology that are related applied knowledge and skills and contemporary needs of the industry.

General Admission Requirements for Undergraduate Bachelor of Professional Studies:

• Intermediate or equivalent (12 years) qualification with minimum 45% in Intermediate and no 3rd division in previous academic career as per UMT criteria
• In case of O Level, A Level, American High School Diploma or any other equivalent foreign qualification, an equivalence certificate from IBCC is mandatory
• In case the foreign diploma/transcript is in any language other than English or Urdu, an officially translated copy of the diploma/transcript is mandatory
• An officially translated copy is the one verified by the degree awarding institution, respective foreign ministry or an authorized public notary
• 50% passing marks in Admission Test and Interview are required for admission.