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The LiveXNano Digital Marketing NanoDegree delivers specialized expertise in SEO, social media strategy, content marketing, and performance analytics. Participants will master industry tools like Google Analytics, SEMrush, and Meta Ads Manager to execute targeted campaigns, optimize conversion funnels, and measure ROI. Through HyFlex learning and real-world projects, graduates will be equipped for roles such as Digital Marketing Manager, SEO Specialist, or Growth Hacking Lead—empowering brands to connect authentically with audiences.
Key Benefits
· Channel-Specific Mastery: Deep-dive into SEO, social media, email, and PPC—no diluted "omnichannel" generalization.
· Analytics-First Approach: Decode data with Google Analytics, Hotjar, and A/B testing tools—without AI dependency.
· Portfolio-Building Campaigns: Run live campaigns for real brands (e.g., e-commerce startups, local businesses).
· Certification Pathways: Prep for Google Ads, Meta Blueprint, and HubSpot Content Marketing certs.
· Agile Adaptation: Master algorithm shifts on Google, Meta, and emerging platforms.
Program Structure
Quarter 1: Digital Foundations
DM 111 Marketing Principles & Consumer Psychology 3 Credit Hours
DM 120 Digital Marketing Fundamentals 3 Credit Hours
DM 130 Web Analytics & Metrics 3 Credit Hours
Quarter 2: Core Channels
DM 211 Advanced SEO & Local Search 3 Credit Hours
DM 220 Social Media Strategy & Community Management 3 Credit Hours
DM 230 Content Marketing & Storytelling 3 Credit Hours
Quarter 3: Performance & Optimization
DM 300 PPC Advertising (Google/Meta) 3 Credit Hours
DM 310 Email Marketing & Automation 3 Credit Hours
DM 320 Conversion Rate Optimization 3 Credit Hours
Quarter 4: Strategy & Capstone
DM 400 Digital Strategy & Budget Planning 3 Credit Hours
DM 410 Brand Management & Influencer Collabs 3 Credit Hours
DM 430 Capstone: Live Brand Campaign 3 Credit Hours
Core Focus Areas: • Search Engine Optimization (SEO) & SEM • Social Media & Influencer Marketing • Content Strategy & Conversion Optimization • Performance Analytics & ROI Measurement "Where creativity meets measurable impact—craft campaigns that convert." "Transform clicks into customers—engineer marketing that resonates."
Why LiveXNano?
· HyFlex Flexibility: Switch between online/onsite like all programs.
· Affordable: 60-70% lower cost than traditional degrees.
· Industry-Aligned: Curriculum co-designed with digital agencies. Hashtag #DigitalMarketing #SEO #SEM #SocialMediaMarketing #ContentMarketing #GrowthHacking #GoogleAnalytics #ROI #BrandStrategy
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