Academic Programs

Program Structure Register here Admission Criteria

Program Overview

The Nano Digital Marketing NanoDegree delivers specialized expertise in SEO, social media strategy, content marketing, and performance analytics. Participants will master industry tools like Google Analytics, SEMrush, and Meta Ads Manager to execute targeted campaigns, optimize conversion funnels, and measure ROI. Through HyFlex learning and real-world projects, graduates will be equipped for roles such as Digital Marketing Manager, SEO Specialist, or Growth Hacking Lead—empowering brands to connect authentically with audiences.

Core Focus Areas:

• Search Engine Optimization (SEO) & SEM
• Social Media & Influencer Marketing
• Content Strategy & Conversion Optimization
• Performance Analytics & ROI Measurement

"Where creativity meets measurable impact—craft campaigns that convert."

"Transform clicks into customers—engineer marketing that resonates."

Key Benefits

• Channel-Specific Mastery: Deep-dive into SEO, social media, email, and PPC—no diluted "omnichannel" generalization.
• Analytics-First Approach: Decode data with Google Analytics, Hotjar, and A/B testing tools—without AI dependency.
• Portfolio-Building Campaigns: Run live campaigns for real brands (e.g., e-commerce startups, local businesses).
• Certification Pathways: Prep for Google Ads, Meta Blueprint, and HubSpot Content Marketing certs.
• Agile Adaptation: Master algorithm shifts on Google, Meta, and emerging platforms.