Case Research Unit


To capture the reflexivity between social text and social reality, as it emerges in the discursive patterns of management education and practice.


  • Writing and publishing case studies, teaching cases and corporate tales around you, encompassing various fields and scopes.
  • Highlighting current business news and dynamic scenarios and linking theory with practice.
  • Alongside, breaking corporate inertia through exploring and exploiting new directions. While exercising the ability to challenge taken for-granted assumptions of status quo.

Value Statement

CRU team entails a value system of dedicated commitment towards openness to work and learn, bring novelty through unique and diversified ideas, focus on building trustworthy, long term relationships with key stakeholders to proactively open new horizons for learning.

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