Introduction
Specialization within marketing management provides a complete knowledge to tap all areas necessary for the development of marketing and sales management. Participants opting for this specialization will gain firsthand experience within the areas of customer relationship management, retailing and merchandizing, digital marketing, advertising and sales promotions, sales force management, international marketing, and services marketing. Additionally, participants will gain expertise within the domain of conducting extensive marketing research programs.
Admission Criteria
- Intermediate or Equivalent (12 Years) qualification with minimum 45% in intermediate and no 3rd division in previous academic career as per UMT criteria.
- In case of O level, A level, American High School Diploma or any other equivalent foreign qualification, an equivalence certificate from ICBCC is mandatory.
- In case the foreign diploma/transcript is in any language other than English or Urdu, an officially translated copy of the diploma/transcript is mandatory.
- An officially translated copy is then verified by the degree awarding institution, respective foreign ministry or an authorized public notary.
- 50% passing marks in Admission Test and Interview are required for admission.