Conference Session Chairs
Dr. Farhan Mir is currently serving as an assistant professor at Institute of Management Sciences (BZU) Pakistan and has served the education industry for almost 18 years with a reputation of a thorough professional. He sets high standards of excellence and has been guiding students of higher education at multiple levels. He did complete his MBA (Gold Medalist) from Institute of Management Sciences in 2001 and continued his pursuit for higher education by completing MS degree from Monash University (Australia) in 2003 with distinction. He did successfully complete his PhD from University of Management & Technology Pakistan in 2022. His PhD thesis evaluates the context of digital learning at higher education Institutions of Pakistan to explore the value co-creation between multiple actors through learning management systems. His research interests include Service Science, Knowledge Management, E-Learning, Service Innovation, Experience Economy, Business Ethics, Green HRM, Technology Management and Value Co-Creation. He has supervised around 50 masters and MS level research students and has published his work in reputable local and international journals.
Dr. Muhammad Haroon Hafeez (PhD in Entrepreneurial Marketing) has been serving an Associate Professor in Department of Marketing, College of Business Administration, Prince Sultan University, Saudi Arabia. Previously, he has served as a Visiting Senior Lecturer in School of Business Management, Universiti Utara Malaysia, and an Associate Professor in the Institute of Management Sciences, Bahauddin Zakariya University Multan, Pakistan. His research interests encompass advertising, consumer behavior, innovation, brand management, entrepreneurship, tourism marketing and sustainability. His research work has been published in reputed International Journals. He has served as an editorial board member for numerous local and foreign Journals. He is also serving as a member of board of reviewers for highly regarded SCOPUS and WOS Journals. He can be contacted at [email protected]
Prof. Dr Raja Irfan Sabir University of Central Punjab Official Email: [email protected]
Area of Expertise: Innovation & Marketing
Having Teaching, Research, Administrative and Professional experience of Twenty-Five Years at local and international institutes, Dr. Sabir is currently working as Full Professor at the Faculty of Management Sciences, University of Central Punjab (UCP), Lahore, Pakistan. Along with Academic & Research responsibilities, he is/has also served in different Administrative positions, including Head of Department; Head, Strategic Pillar; Team lead for Industry-Academia Linkages.
His teaching and research interests include Social and Techno Entrepreneurship, Innovation and Technology Management, New Product Development, Marketing Research, and Consumer Behaviour. Dr Sabir has published 50 research papers, has successfully supervised 40 Research Graduates and 50+ Undergraduate Students. Also, for the last 10 years, he has been actively mentoring Startup projects / businesses.
Dr. Sabir is also an active member of Product Development and Management Association (PDMA), USA since 2007. He is also the nominated President of PDMA-Pakistan Chapter since Oct, 2020 with the objective of developing the culture of Innovation in Academia and Industry through the Hexa-Helix Model.
Dr Sabir is also an EU Certified Entrepreneurial Coach as well as a Certified Trainer for Design Thinking.
Dr. Muhammad Umair Javaid Associate Professor, Faculty of Business, Sohar University, OMAN.Over 15 years of professional experience, Dr. Muhammad Umair Javaid is an accomplished researcher and academician specializing in the field of Psychosocial Work Environment. He holds a Ph.D. degree in Management from Universiti Teknologi Petronas (UTP) Malaysia, which is ranked at 269 of QS World Ranking. The university also retains its title as the number one university in Malaysia and private university in ASEAN for the year 2024-2025.
Currently, Dr. Umair serves as an Associate Professor in the Faculty of Business at Sohar University, Oman. Previously he worked with COMSATS University and Lahore Garrison University as Department Head. His core teaching expertise are in the field of Human Resource and Strategic Management. With his in-depth knowledge and expertise, he guides aspiring students and conducts research projects that aim to improve psycho-social work environment.
Dr. Muhammad Rafiq is an Associate Professor at the FAST School of Management, National University of Computer and Emerging Sciences, CFD campus. He previously served as the Program Manager at the Business Incubation Centre, Lahore, Pakistan, and as the Head of the Case Centre, where he supervised the publication of over 100 case studies focusing on local contexts. Additionally, he organized one of Pakistan’s largest entrepreneurship expos (SEE-Pakistan), traveling across the country to collaborate with various incubation centres and universities.
Dr. Rafiq holds a PhD in Business Management from North China Electric Power University (NCEPU), Beijing, China, and a master’s degree from the University of Cumbria, England. With 18 years of professional experience in both the United Kingdom and Pakistan, his expertise spans Sustainable Development, Human Resource Management, Strategic Management, and Entrepreneurship.
He has published over 35 research papers in high-impact journals, indexed in Web of Science (SCI, SSCI, ESCI) and Scopus, including those ranked in ABDC and ABS. In 2024, he was recognized among the top ten researchers in the MENA region according to the Emerald list. Furthermore, he has contributed several case studies to the Case Centre, England, and other renowned case study journals.
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