The MPS in International Business and Export Marketing is an excellent program for students having interests in the international business career.The program will be presented through the center for International Trade and Marketing Simulation (CITMaS). The increased globalization and dominancy of MNCs have created a huge demand for employees who have multicultural experience and exposures. The increased pressure on local business units to look for foreign markets has also contributed to that escalating demand for individuals who can take international challenge. The program will develop participants with advanced academic and practical knowledge in management for an international career. The program hence can become a natural choice for students who have intentions to work in globalized work and who have excellent track records and the potential to take on international management responsibilities.
The program is highly analytical and aims at enhancing students’ international business acumen. The program contains the courses which have been designed by using the ICT. The program benefits from in-depth courses taught by our most research oriented faculty and also from very close ties with the business community who take part in courses, skills seminars, consultancy projects and conferences organized on and out of the campus.
The MPS will offer straight of the art simulation courses for international marketing strategies and international trade. StratX-Simulations will provide simulations for real time virtual marketing business environment where different business firms with their all sorts of marketing mix play around and the participants of these simulation will be able to act as CEOs/CMOs executing various marketing strategies to have needed results viewable on computer screen like a marketing dashboard.
Any 08 courses will be taught, depending upon the requirement of the time. One (1) research course is compulsory.
A prospective applicant to an MPS or 18 Years equivalent program must have:
SPA Brochure (Pdf)
Program HeadMr Khalil A. ArbiEmail: firstname.lastname@example.org
University of Management and Technology
C-II Johar Town Lahore Tel.: +92 42 35212801-10
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