Academic Programs

CAM Diploma in Managing Digital Media

CAM Diploma in Managing Digital Media (Level 4) The Diploma in Managing Digital Media is all about putting digital marketing into practice. Doing the work, running the digital campaigns and what you need to be aware of. This qualification also looks at the fast changing landscape of social media and emerging trends.

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.

This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimization (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma provides invaluable knowledge and skills to manage digital marketing and communications campaigns.

What is it?

The Diploma in Managing Digital Media is all about putting digital marketing into practice. Doing the work, running the digital campaigns and what you need to be aware of. This qualification also looks at the fast changing landscape of social media and emerging trends.

Ideal for?

People whose role might involve working with digital media and implementing strategies that involve digital media. You can also progress from this qualification to the CAM Diploma in Marketing Communications and you are exempt from Public Relations and Advertising units.

What will you learn?

By the end of this qualification you should be able to:

  • Explain the changes that have been brought about by the advances in digital communication techniques.
  • Explain contemporary digital concepts and identify how these changes challenge and compliment the conventional forms of communication.
  • Apply the tools available to measure the effectiveness of digital campaigns and recommend appropriate methods to a given situation.
  • Plan and execute digital campaigns.
  • Evaluate the likely developments in the sphere of digital communications.
  • Evaluate the importance of integrating diverse media in communications.
  • Discuss the new role of social media and networks in communication.
  • Evaluate the role of key performance indicators in integrated marketing communications.

Assessment

Modules are assessed by either a three hour examination or assessment.

ModuleAssessment
Integrating Digital Media and Branding Assignment
Implementing Digital Campaigns Assignment
Advertising Examination
Public Relations Examination

Eligibility and Admission Criteria:

Applicants must have Bachelor's degree in order to be eligible for admission in Professional Certification and Diploma.

Fee:

Total Fee of this diploma is £770 (Includes Tuition Fee & CIM Assessment and studying Member fee)

Note:

  • To take theses qualification you need to be a Studying Member of CIM and included in the above mentioned fee structure.
  • Fee is valid for 2011/2012 academic year

Program Brochure (Pdf)

Related links

© Copyright UMT, 2015. All Rights reserved.

Website Credits: OCM-UMT Back to Top