Academic Programs

CAM Diploma in Digital Marketing

The Diploma in Digital Marketing gives you essential knowledge, the buzz words and the main trends of the online marketing arena.

This dynamic qualification provides the knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimization (SEO), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organization as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly.

CAM Diploma in Digital Marketing (Level 4) multi-channel environment. Our qualifications ensure that you are equipped to deal with this shift and make the most of new business opportunities. The Diploma in Digital Marketing is ideal for those working in marketing who want to ensure that they maximise opportunities in digital marketing.

What is it?

The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communication methods you can use to meet business objectives – from marketing, advertising and public relations to direct marketing and sales promotion.

Ideal for?

Anyone currently working in, or aiming to work in, marketing communications or digital marketing (including both client and agency side marketing roles). You could also progress from this qualification by taking two units from the CAM Diploma in Digital Marketing or CAM Diploma in Managing Digital Media or two units from the Diploma in Hospitality and Tourism Marketing to gain these diplomas in specialist areas of marketing.

What will you learn?

By the end of this qualification you should be able to:

  • Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour.
  • Demonstrate the skills needed to devise, execute and analyse a PR plan.
  • Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database.
  • Demonstrate good all-round knowledge of the advertising industry, and how good advertising is applied in practice.
  • Understand the role of all media(including digital) in effective marketing.

Assessment

Modules are assessed by either a three hour examination or assessment

ModuleAssessmen
Digital Marketing Essentials Assignment
Digital Marketing Planning Assignment
Marketing and Consumer Behaviour Assignment

Eligibility and Admission Criteria:

Applicants must have Bachelor's degree in order to be eligible for admission in Professional Certification and Diploma.

Fee:

Total Fee of this diploma is £680 (Includes Tuition Fee & CIM Assessment and studying Member fee)

Note:

  • To take theses qualification you need to be a Studying Member of CIM and included in the above mentioned fee structure.
  • Fee is valid for 2011/2012 academic year

Program Brochure (Pdf)

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