The Diploma in Digital Marketing gives you essential knowledge, the buzz words and the main trends of the online marketing arena.
This dynamic qualification provides the knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimization (SEO), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organization as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly.
CAM Diploma in Digital Marketing (Level 4) multi-channel environment. Our qualifications ensure that you are equipped to deal with this shift and make the most of new business opportunities. The Diploma in Digital Marketing is ideal for those working in marketing who want to ensure that they maximise opportunities in digital marketing.
The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communication methods you can use to meet business objectives – from marketing, advertising and public relations to direct marketing and sales promotion.
Anyone currently working in, or aiming to work in, marketing communications or digital marketing (including both client and agency side marketing roles). You could also progress from this qualification by taking two units from the CAM Diploma in Digital Marketing or CAM Diploma in Managing Digital Media or two units from the Diploma in Hospitality and Tourism Marketing to gain these diplomas in specialist areas of marketing.
By the end of this qualification you should be able to:
Modules are assessed by either a three hour examination or assessment
Applicants must have Bachelor's degree in order to be eligible for admission in Professional Certification and Diploma.
Total Fee of this diploma is £680 (Includes Tuition Fee & CIM Assessment and studying Member fee)
Program Brochure (Pdf)
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