Case Research Unit

Value Added Servics by CRU

Corporate Tales

Corporate tale depicts real time ongoing issues and happenings in industry, covers news, and showcases flashbacks, corporate portraits and information. It is used to provide participants knowledge about contemporary issues faced by the organizations in Pakistan and are also exposed to proposed solutions for those problems so that problem based learning can be promoted for augmenting academic and corporate linkages. Establishing this knowledge based research bank with an aim to align the learning of participants with what is actually practiced in the industry has been an important source of encourage to make them think critically and strive more for improving their practical skills.

Case Research Unit (CRU) rigorously emphasizes the development of corporate tales that envision capturing the reflexivity between social text and social reality, as it emerges in the discursive patterns of management education and practice. The purpose and ambition of CRU follows writing corporate tales for professional education participants, encompassing various fields and scopes. Alongside, it breaks corporate inertia through exploring and exploiting new directions while exercising the ability to challenge taken-for-granted assumptions of status quo. A few of corporate tales titles are:

  • Beaconhouse School System: A Symbol of Meritorious Professional Staff Development
  • Gourmet; Innovation at its peak
  • Engro Foods Pakistan: The Local Flavor with a Global Vision

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