Academic Programs

Professional Certificate in Marketing

Serious about progressing your career in marketing?

In this section you will find all the details about our Certificate in Professional Marketing, which is designed for those in a marketing role who are interested in progressing their career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide you, as a practising marketer, with relevant, contemporary marketing knowledge to equip you for the current global landscape.

Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

If you achieve this qualification, you will be able to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession.

Who is it for?

  • Junior marketers.
  • Those working in marketing support roles (eg marketing assistants).
  • Those whose current job encompasses elements of marketing.

What will you learn?

1. The marketing concept

  • Understand the role and function of marketing.
  • Learn what influences customer behaviour.

2. Analysis and insight

  • Identify factors and trends in the marketing environment and how they affect marketing planning.
  • Identify options for gathering relevant marketing information.

3. Marketing mix

  • Know the elements of the marketing mix.
  • Apply and adapt the marketing mix to satisfy customer needs.

One or more of the following is required to gain entry to this qualification:

  • CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
  • Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above).
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.

If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

We use a variety of assessment methods for the CIM Level 4 Certificate in Professional Marketing depending on the modules you choose. Assessment methods used within the qualification are driven by the needs of employers and practitioners, relevant and appropriate for business needs.

Face-to-face learning - We fully understand the time challenges of working life. Studying part time at evening classes or weekends can help get the right balance.

Distance learning - You can study remotely, with access to tutors and important resources via phone, e-mail and web.

Blended learning - This increasingly popular option allows you to complete your qualification through intensive online learning which is supported by prepared material, tutorials and face-to-face workshops.


Modules are assessed by either a three hour examination or assessment.

Marketing Assessment by Exam
Integrated Communications Assessment by Assignment
Customer Experience Assessment by Assignment
Digital Marketing Assessment by Portfolio

Marketing (Mandatory)

  • The marketing concept
  • Analysis and insight
  • Marketing mix

Customer Experience (Elective)

  • Customer context
  • Customer experience
  • Measuring and monitoring

Integrated Communications (Mandatory)

  • Internal marketing
  • Value proposition
  • Marketing communications

Digital Marketing (Elective)

  • The digital landscape
  • Digital toolkit
  • Digital in action

Eligibility and Admission Criteria:

Applicants must have Bachelor's degree in order to be eligible for admission in Professional Certification and Diploma.


Total Fee of this diploma is £730 (Includes Tuition Fee & CIM Assessment and studying Member fee)

Program Brochure (Pdf)

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