Academic Programs

MPS Advertising and Marketing Communication

Rationale

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Advertising and Marketing Communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It’s exciting, creative, demanding, rewarding and challenging.

In-class theory combined with practical experience and industry-connected faculty makes what you learn here relevant and applicable to the real world.

Program Summary

Program Duration 1.5
Semester 3
Total Credit Hour

30

List of Courses

Any 08 courses will be taught, depending upon the requirement of the time. One (01) research course is compulsory.

  1. Leadership Skills Development Workshop
  2. Marketing Communication and Branding
  3. Public Relations and Reputation Management
  4. Promotional Marketing and Event Management
  5. Marketing and Media Research
  6. Advertising: Commerce and Creativity
  7. Action Research
  8. Strategic Marketing Management
  9. Buyer Behaviour for Marketing Communications
  10. Media, Law and Ethics
  11. Brand & Innovation Management
  12. Contemporary issues in Marketing Communications
  13. Marketing for Global Competitiveness
  14. Capestone Project

Admission Criteria

A prospective applicant to an MPS or 18 Years equivalent program must have:

  1. 16 Years of formal education with no more than one second division or less than 2.50 CGPA throughout the academic career.
  2. No third division in entire academic career.
  3. Pass any of the following with 50% marks:
    1. GRE / GAT / NTS (General); or
    2. Admission Interview by UMT Graduate Admission Committee
  4. Minimum 50% marks in previous degree in case of annual system or 2.50/4.0 CGPA in case of semester system in the degree awarding institution for admission in UMT MPS programs.
  5. Fulfilled the minimum criteria of HEC for admission in MPS program. Meet the specific eligibility criteria, if any, of the department / school concerned.
  6. In case of an equivalent foreign qualification, an equivalent certificate from Higher Education Commission is mandatory.
  7. In case the foreign degree/transcript is in any language other than English or Urdu, an officially translated copy of the degree/transcript is mandatory.
  8. An officially translated copy is the one verified by the degree awarding institution, respective foreign ministry or an authorized public notary.

SPA Brochure (Pdf)

Program Head
Mr Syed Ali Hussain Bukhari
Email: ali.bukhari@umt.edu.pk

Research Assistant
Ms. Saman Saeed
Email: samansaeed@umt.edu.pk

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